State the main transformation or result you deliver in 5-10 words
What exactly do you do?
Who is it for?
Why does it matter to them right now?
In just a sentence or two, encapsulate the essence of your brand. It's the distilled version of your brand's mission, delivering enough impact to make them want to know more. [Expand on your headline with a benefit or clarify your unique approach in 15-20 words] Guidance: This should answer "How?" or "Why this matters"
Here's the truth : [common frustration] doesn't have to be your reality
Welcome your ideal client and show you understand their struggles. What problems brought them to your website?
Skip the industry buzzwords; be honest and relatable about how your services actually make a difference. Here, you’ve got the chance to paint the bigger picture of the transformation you offer. Forego industry jargon and clichés. Talk about how your services don’t just resolve a problem – they transform lives, businesses, or whatever the heart of your service might be.
This is your opportunity to be raw and relatable, in a way that establishes trust and rapport.